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The best practices of digital display advertising for websites

Digital display advertising is a type of online advertising that encompasses a wide range of formats, including banner ads, rich media ads, video ads, and more. Website publishers can use digital display advertising to generate revenue from their website traffic.

There are a number of best practices that website publishers can follow to maximize their revenue from digital display advertising:

Use multiple ad units

Website publishers should use a variety of ad units on their website to maximize revenue. Ad units can include standard banner ads, rich media ads, video ads, and more.

Use high-impact ad placements

Ad placements that are highly visible and get a lot of traffic can generate more revenue for website publishers. High performing ad units should be placed above the fold, in the middle of content, and near the end of articles. Use ad units that generate high CPMs. There are a variety of ad units that website publishers can use to monetize their digital ad space. However, not all ad units are created equal. Some ad units, such as banner ads, have lower CPMs than others, such as video ads. To maximize ad revenue, website publishers should use ad units that generate high CPMs. Video ads, for example, have an average CPM of 2x-13x of banner ads of the same size.

Use video ads

Many studies suggest a positive impact of video ads on brand awareness and sales. The link between advertising expenditure and sales has been consistently supported.

Addo, Prince & Dorgbefu Jnr, Maxwell & Bakabbey, Kulbo & Akpatsa, Samuel & Andy, Ohemeng & Caleb, Dagadu & Boansi, Oliver & Frimpong, Kofi & Nkrumah, Adasa. (2021). Video Ads in Digital Marketing and Sales: A Big Data Analytics Using Scrapy Web Crawler Mining Technique. International Journal of Research in Computer Science. 11. 52-71. 10.9734/AJRCOS/2021/v11i430270.

This relation makes video ads a source of high CPM per view. Video ads are an effective way to generate revenue from digital display advertising. Video ads can be placed in a variety of locations on a website, including in the middle of content, above the fold, and near the end of articles. The best practice is an in-read player that floats on scroll. It generates the highest fill rates.

Use native advertising

natıve advertising

Native advertising is a type of advertising that is designed to blend in with the surrounding content. Native advertising can be effective in generating revenue from digital display advertising. It has higher engagement rates than a standard banner while being not intrusive.

Use ad networks

Ad networks can be a great way to monetize your website. Ad networks provide you with access to a wide range of advertisers, which can help you to achieve higher CPMs. We have all the necessary demand of display and video ads for website and mobile apps and combined them with direct deals to maximize websites’ ad revenues.

Test different ad formats

Website publishers should test different ad formats to see which ones generate the most revenue. Ad formats can include standard banner ads, rich media ads, video ads, and more.

Use anti-ad blockers

Ad blockers are a type of software that blocks ads from being displayed on a website. Anti-ad blockers can be effective in increasing the amount of revenue that website publishers generate from digital display advertising.

Limit the number of ads

Website publishers should limit the number of ads that are displayed on their website. Too many ads can make a website look cluttered and can reduce the amount of revenue that website publishers generate from digital display advertising.

Use analytics

Website publishers should use analytics to track the performance of their digital display advertising campaigns. Analytics can help website publishers optimize their campaigns to generate more revenue.

Hire an expert

Website publishers can hire an expert to help them with their digital display advertising campaigns. An expert can help website publishers choose the right ad formats, target the right audience, and more.

Don’t use restricted words

Premium advertisers have content filters and they don’t want to be seen near restricted words or negative news or content. Filtering your vocabulary will significantly raise your revenue. Check Google’s guideline to understand the prohibited categories and figure out the restricted keywords: https://support.google.com/adspolicy/answer/6008942

Have your visitors spend longer times on the website

Both ad refresher technology for display banners and multiple video ads shown on a pageview provide higher impressions and increase the display ad revenue when the visitors spend longer time on the webpage.

Conclusion

Digital display advertising is a type of online advertising that encompasses a wide range of formats, including banner ads, rich media ads, video ads, and more. Website publishers can use digital display advertising to generate revenue from their website traffic.

There are a number of best practices that website publishers can follow to maximize their revenue from digital display advertising. These include partnership with a good ad network, optimizing their website for ad viewability, choosing ad placements that are most likely to be seen by users, and using ad formats that are most likely to generate clicks. By following these best practices, website publishers can maximize their earnings from digital display advertising.

CineWeb Media is a great ad network that offers all of these things. Our ad units offer high CPMs and fill rates, and our ads are always relevant to our website publishers. Contact us today to learn more about how we can help you monetize your website!

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