Everything website publishers need to know about instream ads
I. Introduction In this article, we will cover the different types of instream video ads, including pre-roll, mid-roll, and post-roll
What are Preferred Deals
I. Introduction to Preferred Deals Preferred Deals in programmatic advertising also known as programmatic non-guaranteed, unreserved fixed rate, or spot
What is Programmatic Guaranteed PG
Programmatic guaranteed is a form of programmatic advertising that allows advertisers to negotiate and book ad inventory directly with publishers. This offers benefits such as improved efficiency, increased control, and better targeting and audience insights.
What is Private Marketplace PMP
Private marketplace (PMP) deals enable publishers to sell their inventory to a pre-selected group of buyers, providing benefits such as better prices and control over sales. However, PMP deals can also be challenging to implement and manage.
What is Real Time Bidding (RTB)?
Real-Time Bidding (RTB) is an automated auction system in which advertisers bid on ad inventory in real-time to buy impressions from publishers. Advertisers submit bids in a matter of milliseconds and, if their bid is the highest, their ad is shown to the user.
Programmatic Advertising is the Future of Advertising
Programmatic advertising is the future of advertising because it is more efficient, effective, transparent, accountable, sustainable, and targeted than traditional advertising methods. Programmatic ad buying allows advertisers to purchase ad space in real-time, using data to target their ads to specific audiences. This results in higher conversion rates and lower costs per acquisition.
Digital advertising and digital ads
Digital ads are online advertisements that are typically delivered through platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. These platforms allow businesses to target specific audiences with laser precision, and track the performance of their ads in real-time.
Everything website publishers need to know about invalid traffic
Here is everything you need to know about invalid traffic IVT. Invalid traffic is traffic that is not generated by humans, but by automated scripts or bots. This can artificially inflate web traffic statistics and cause problems for website publishers who rely on accurate traffic data. Invalid traffic can come from a variety of sources, including malicious actors who are trying to manipulate traffic data for their own benefit.
Google AdSense invalid traffic deductions: what they are and how to avoid them
As a website publisher, you may be wondering what Google AdSense invalid traffic deductions are and how you can avoid them. Invalid traffic deductions are when Google AdSense deducts money from your earnings because they believe that you’ve been click fraudulently clicking on your own ads.
The best practices of digital display advertising for websites
Digital display advertising can be a great way for website publishers to generate revenue from their website traffic. By following the best practices, website publishers can maximize their revenue from digital display advertising.