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Digital Ads

What is Programmatic Guaranteed PG

Programmatic guaranteed is a form of programmatic advertising that allows advertisers to negotiate and book ad inventory directly with publishers. This offers benefits such as improved efficiency, increased control, and better targeting and audience insights.

private marketplace pmp programmatic deals

What is Private Marketplace PMP

Private marketplace (PMP) deals enable publishers to sell their inventory to a pre-selected group of buyers, providing benefits such as better prices and control over sales. However, PMP deals can also be challenging to implement and manage.

real time bidding RTB

What is Real Time Bidding (RTB)?

Real-Time Bidding (RTB) is an automated auction system in which advertisers bid on ad inventory in real-time to buy impressions from publishers. Advertisers submit bids in a matter of milliseconds and, if their bid is the highest, their ad is shown to the user.

programmatic advertising is the future of digital ad industry

Programmatic Advertising is the Future of Advertising

Programmatic advertising is the future of advertising because it is more efficient, effective, transparent, accountable, sustainable, and targeted than traditional advertising methods. Programmatic ad buying allows advertisers to purchase ad space in real-time, using data to target their ads to specific audiences. This results in higher conversion rates and lower costs per acquisition.

digital advertising and digital ads

Digital advertising and digital ads

Digital ads are online advertisements that are typically delivered through platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. These platforms allow businesses to target specific audiences with laser precision, and track the performance of their ads in real-time.

invalid traffic IVT

Everything website publishers need to know about invalid traffic

Here is everything you need to know about invalid traffic IVT. Invalid traffic is traffic that is not generated by humans, but by automated scripts or bots. This can artificially inflate web traffic statistics and cause problems for website publishers who rely on accurate traffic data. Invalid traffic can come from a variety of sources, including malicious actors who are trying to manipulate traffic data for their own benefit.

Instream outsream video ads

What are instream and outstream video ads exactly?

If you’re looking to get started in video advertising, you may have come across the terms “instream” and “outstream.” But what exactly are these video ad types? In this article, we’ll give you a breakdown of instream and outstream video ads so you can decide which is right for your business.

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