Programmatic Advertising

I. Introduction to Preferred Deals Preferred Deals in programmatic advertising also known as programmatic non-guaranteed, unreserved fixed rate, or spot

Programmatic guaranteed is a form of programmatic advertising that allows advertisers to negotiate and book ad inventory directly with publishers. This offers benefits such as improved efficiency, increased control, and better targeting and audience insights.

Private marketplace (PMP) deals enable publishers to sell their inventory to a pre-selected group of buyers, providing benefits such as better prices and control over sales. However, PMP deals can also be challenging to implement and manage.

Real-Time Bidding (RTB) is an automated auction system in which advertisers bid on ad inventory in real-time to buy impressions from publishers. Advertisers submit bids in a matter of milliseconds and, if their bid is the highest, their ad is shown to the user.

Programmatic advertising is the future of advertising because it is more efficient, effective, transparent, accountable, sustainable, and targeted than traditional advertising methods. Programmatic ad buying allows advertisers to purchase ad space in real-time, using data to target their ads to specific audiences. This results in higher conversion rates and lower costs per acquisition.