Unleashing the Power of Outstream Ads: A Comprehensive Guide for Website Publishers
Outstream video ads are a powerful tool for website publishers looking to monetize their content and engage their audience. With…
Everything website publishers need to know about instream ads
This article will go over the many forms of instream video commercials, such as pre-roll, mid-roll, and post-roll ads. We…
What are Preferred Deals
Preferred Deals in programmatic advertising, also known as non-guaranteed, unreserved fixed rate, or spot buying, allow advertisers and publishers to…
What is Programmatic Guaranteed PG
Programmatic guaranteed is a form of programmatic advertising that allows advertisers to negotiate and book ad inventory directly with publishers.…
What is Private Marketplace PMP
Private marketplace (PMP) deals enable publishers to sell their inventory to a pre-selected group of buyers, providing benefits such as…
What is Real Time Bidding (RTB)?
Real-Time Bidding (RTB) is an automated auction system in which advertisers bid on ad inventory in real-time to buy impressions…
Programmatic Advertising is the Future of Advertising
Programmatic advertising is the future of advertising because it is more efficient, effective, transparent, accountable, sustainable, and targeted than traditional…