I. Introduction

Outstream video ads are a dynamic and effective way for website publishers to monetize their content and engage their audience. They are very useful when website publishers don’t or cannot use floating instream ad units, which have the highest revenue potential. What exactly are outstream video ads, and how can they benefit website publishers?

According to IAB: “Out-stream video ads (also spelled as outstream ads or out stream ads) are usually served alone with their own player in a display
placement. Various terms have been used to define out-stream, including:
• In-banner video
• In-page video
• Rich media (banner with video)
• Video interstitial
• Incentivized video
• In-feed video”

a. What are outstream video ads anyway: Outstream video ads are a type of digital advertising that play a video ad on a webpage outside of the boundaries of a traditional video player. These ads can appear anywhere on a webpage and are triggered to play as a user scrolls through content. Outstream video ads are designed to capture the attention of web users and encourage them to interact with the ad.

b. Overview of the benefits of outstream video ads for website publishers: As a website publisher, integrating outstream video ads into your content can provide a number of benefits. First and foremost, outstream video ads offer an opportunity to monetize your website through ad placements. By hosting outstream video ads, you can generate revenue from your website traffic. In addition to providing a financial benefit, outstream video ads can also improve the user experience on your website. Outstream video ads can help to engage and retain users on your site by offering targeted, relevant advertising to your audience. Staying up-to-date on the latest advertising trends and implementing outstream video ads, website publishers can tap into the full potential of this powerful advertising medium.

c. The differences between outstream ads and instream ads: Outstream video ads and instream video ads are two distinct types of digital advertising that are often used by website publishers. While both types of ads play videos on a webpage, there are several key differences between outstream and instream ads that website publishers should be aware of.

One of the main differences between outstream and instream ads is the location in which they are displayed. Outstream video ads are triggered to play as a user scrolls through content on a webpage and can appear anywhere on the page. In contrast, instream video ads are played within the boundaries of a traditional video player and are typically displayed at the beginning or middle of a video.

Another key difference between outstream and instream ads is the user experience. Outstream video ads are designed to capture the attention of web users as they scroll through content, while instream video ads are typically played in a more controlled environment within a video player. As a result, outstream video ads may be more disruptive to the user experience, while instream video ads may be less disruptive but also less noticeable.

The most important difference is that a well-placed floating instream ad unit will perform much higher than any outstream ad unit:

According to an academic research, instream ads are more popular: “Although the new format of video ads, outstream, is becoming increasingly popular in the industry, extant research focuses mainly on instream video ads.” Source: Yu, Yifan and Wang, Yingfei and Zhang, Guangyu and Zhang, Zuohua and Wang, Chu and Tan, Yong, Outstream Video Advertisement Effectiveness (May 1, 2022). Available at SSRN: https://ssrn.com/abstract=4098246 or http://dx.doi.org/10.2139/ssrn.4098246.

II. Types of Outstream Video Ads

Outstream video ads come in a variety of formats and can be integrated into different areas of a website. As a website publisher, it’s important to understand the different types of outstream video ads available and how each can be utilized to best serve your audience and monetize your content.

a. In-banner video ads: In-banner video ads are outstream video ads that are placed within the banner of a webpage. These ads are triggered to play as a user scrolls through content and are often displayed at the top or bottom of the webpage. In-banner video ads are a good option for website publishers looking to monetize their content without disrupting the user experience.

b. In-feed video ads: In-feed video ads are outstream video ads that are placed within the content feed of a webpage. These ads are triggered to play as a user scrolls through the feed and are often integrated seamlessly into the content. In-feed video ads are a good option for website publishers looking to monetize their content and provide relevant, targeted advertising to their audience.

c. In-article video ads: In-article video ads are outstream video ads that are placed within the body of an article or blog post. These ads are triggered to play as a user scrolls through the article and are often integrated seamlessly into the content. In-article video ads are a good option for website publishers looking to monetize their content and provide relevant, targeted advertising to their audience.

In-article and in-feed video ads are easy to implement and they can contribute to website revenue significantly.

d. Other outstream video ad formats: In addition to the above formats, there are several other options for outstream video ads. These include in-image video ads, which are triggered to play when a user hovers over an image, and floating video ads, which appear as a separate window on the webpage and can be minimized by the user. Publishers should consider which outstream video ad formats will best suit their content and audience and which ones will bring in the highest revenue.

III. Placing Outstream Video Ads on a Website

Website publishers carefully consider the placement and appearance of outstream video ads on their website. By following best practices and optimizing the placement and appearance of ads, they can maximize the effectiveness of your outstream video ad campaigns and provide positive user experiences.

Best practices for integrating outstream video ads into website content:

• Ensure that outstream video ads are integrated seamlessly into your website content. These ads should blend in with the surrounding content and not disrupt the user experience.
• Use outstream video ads to complement your content, rather than distract from it. By offering relevant, targeted advertising to your audience, you can enhance the user experience on your site.
• Consider the frequency of outstream video ads on your website. Too many ads can be disruptive and negatively impact the user experience, while too few ads may not generate sufficient revenue. Finding the right balance is key.

Tips for optimizing the placement and appearance of outstream video ads:

• Experiment with different ad placements to find the most effective location for your outstream video ads. Consider factors such as the layout of your website, the type of content you offer, and the demographics of your audience.
• Pay attention to the size and appearance of your outstream video ads. Advertisements that are too large or intrusive can be off-putting to users, while ads that are too small or subtle may not be effective.
• Use A/B testing to determine the optimal placement and appearance of your outstream video ads. By comparing the performance of different ad configurations, you can identify the most effective options for your website.

Following best practices and optimizing the placement and appearance of outstream video ads lead to website publishers to be able to effectively monetize their content and improve the user experience on their site.

IV. Measuring the Effectiveness of Outstream Video Ads

Website publishers should track and analyze the performance of your outstream video ad campaigns in order to continuously optimize and improve their revenue. There are a variety of key metrics and tools available to help you evaluate the performance of your outstream video ads and identify areas for improvement.

a. Key metrics for evaluating the performance of outstream video ads: There are several key metrics that can help you evaluate the performance of your outstream video ads. These include:

• Impression rate: The percentage of website visitors who see your outstream video ad.
• Click-through rate (CTR): The percentage of website visitors who click on your outstream video ad.
• Conversion rate: The percentage of website visitors who take a desired action (such as making a purchase) after clicking on your outstream video ad.
• Cost-per-impression (CPM): The cost of your outstream video ad campaign on a per-impression basis.
• Cost-per-click (CPC): The cost of your outstream video ad campaign on a per-click basis.

b. Tools and techniques for tracking and analyzing outstream video ad performance: There are several tools and techniques available for tracking and analyzing the performance of your outstream video ads. These include:

• Ad tracking and analytics platforms: These platforms, such as Google Ad Manager, Google Analytics, provide detailed insights into the performance of your outstream video ad campaigns.
• A/B testing: By comparing the performance of different outstream video ad configurations, you can identify the most effective options for your website.
• User feedback and surveys: Gathering feedback from your website visitors can provide valuable insights into the effectiveness of your outstream video ads.

Tracking and analyzing the performance of your outstream video ads will regard you identify areas for improvement and optimize your campaigns for maximum effectiveness.

V. Maximizing Revenue from Outstream Video Ads

Maximizing ad revenue from outstream video ads is likely a top priority for website publishers. By implementing effective strategies and best practices, you can optimize the revenue potential of your outstream video ad campaigns.

a. Strategies for maximizing ad revenue from outstream video ads: There are several strategies that can help you maximize ad revenue from outstream video ads. These include:

• Utilizing data and analytics to target the most valuable audiences and optimize ad placements.
• Offering a range of ad formats and placements to appeal to different advertisers.
• Utilizing demand-side platforms (DSPs) to access a wider range of advertisers and optimize ad bids.
• Implementing ad retargeting to reach users who have previously engaged with your website or outstream video ads.
• Choosing the best ad network such as CineWeb Media. We are here to maximize your ad revenue and configure the best ad setup for your website.

b. Best practices for pricing and selling outstream video ad inventory: In order to maximize ad revenue from outstream video ads, it’s important to have a clear pricing and selling strategy in place. Some best practices to consider include:

• Establishing clear pricing tiers based on ad format, placement, and audience targeting.
• Offering flexible pricing options, such as cost-per-impression (CPM) or cost-per-click (CPC) pricing, to appeal to a range of advertisers.
• Utilizing real-time bidding (RTB) to optimize ad prices in real-time based on demand.
• Regularly reviewing and adjusting ad prices to ensure that you are maximizing revenue potential.

VI. Challenges and Considerations for Website Publishers

As with any advertising medium, website publishers may encounter a range of challenges and issues when implementing outstream video ads on their websites. Understanding and addressing these challenges, publishers can ensure the success of their outstream video ad campaigns.

a. Common challenges and issues that website publishers may encounter when using outstream video ads:

• Ad blocking software: Some users may have ad blocking software installed on their devices, which can prevent outstream video ads from being displayed.
• Ad fatigue: If users are exposed to too many outstream video ads, they may become less engaged and less likely to interact with your ads.
• Ad quality: Poorly designed or low-quality outstream video ads may be less effective and may negatively impact the user experience.
• Integration with website content: Ensuring that outstream video ads are integrated seamlessly into your website content can be a challenge.
• Traffic quality (i.e., preventing the invalid traffic) will directly effect the performance of outsream ads. Preventing the invalid traffic and filtering low quality traffic from non-reputable sources will increase the ad revenue.

b. Tips for overcoming these challenges and ensuring a successful outstream video ad campaign:

• Use ad tracking and analytics platforms to monitor the performance of your outstream video ads and identify areas for improvement.
• Experiment with different ad placements and formats to find the most effective options for your website.
• Use A/B testing to compare the performance of different ad configurations and identify the most effective options.
• Regularly review and optimize your outstream video ad campaigns to ensure that they are performing at their best.

VII. Conclusion

Outstream video ads are a powerful and effective advertising medium for website publishers looking to monetize their content and engage their audience. Understanding the types of outstream video ads available and implementing best practices for placement and optimization, website publishers can maximize the effectiveness and revenue potential of these ads. Moreover, tracking and analyzing ad performance and addressing common challenges regards website publishers ensure the success of their outstream video ad campaigns.

Looking to the future, it’s likely that the outstream video ad market will continue to evolve and innovate. As new technologies and trends emerge, website publishers will need to stay up-to-date and adapt their strategies in order to remain competitive and capitalize on the full potential of outstream video ads.

FAQ

The post Unleashing the Power of Outstream Ads: A Comprehensive Guide for Website Publishers appeared first on Digital ads agency & Supply Side Platform.

Instream and outstream ads are two types of video ads. Instream ads are the ones that are played before, during, or after the main video content on a website. Outstream ads are the ones that are not played directly on the website but on a network of websites that the advertiser has partnered with. Both instream and outstream ads have their pros and cons. We will analyze both ad types in detail to give you a understanding of which ad unit suits best for your website/app or marketing purposes.

What are instream ads?

Instream video ads are a type of video advertising that appear between content on websites, apps, and social media platforms such as Facebook, TikTok, Instagram, as well as video platforms such as YouTube, Vimeo, Daily Motion. Unlike outstream video ads, which are mostly skippable after a 4-6 seconds, instream video ads must be watched before the user can continue to view the content. Instream video ads come in a variety of formats, including pre-roll (before the video content), mid-roll (during the video content), and post-roll (after the video content). Depending on the platform, they can also be skippable or non-skippable.

Instream video ads are an effective way to reach a wide audience with your message. They can be used to promote your brand, product, or service, and can be customized to target specific demographics.

As a website publisher, you’re always looking for new ways to monetize your site and generate revenue. Instream and outstream ads are both good ways to monetize your website. And, in today’s digital world, video advertising is the most effective way to do just that.

Instream video ads are a type of video advertising that appear before during or after video content on websites, apps, and social media platforms. Instream video ads come in a variety of formats, including pre-roll (before the video content), mid-roll (during the video content), and post-roll (after the video content). Depending on the platform, they can also be skippable or non-skippable.

Instream video ads are an effective way to reach a wide audience with your message. They can be used to promote your brand, product, or service, and can be customized to target specific demographics.

When it comes to website monetization, instream video ads are a great option. They’re easy to implement, and can be highly effective in generating revenue. So, if you’re looking for a new way to monetize your website, consider using instream video ads.

A well configured instream video ad unit may bring 2-13x revenue of any display banner.

Pros of instream ads

Instream video advertising has many benefits that website publishers can take advantage of. These benefits include:

• Increasing website revenue more than any other ads: Instream video advertising can help website publishers increase their website revenue. This is because video ads tend to have high CPMs, click-through rates and can be very effective in increasing website revenue: refer to our guide on how to increase digital display ads performance.
• Multiply your inventory: Instream ads can have more than 100% fill rate and websites/apps can double or even triple their inventory.
• Improving website user experience: Instream video advertising can also help improve the user experience on a website. This is because video ads can be used to improve the content on a website and make it more engaging for users.
• Not intrusive: The main benefit of instream video ads is that they are a relatively unobtrusive way to monetize content. Website visitors are typically used to seeing ads on websites, and so instream video ads are unlikely to cause much annoyance or disruption.

There are several benefits of using instream video ads for the advertisers, including the ability to target a specific audience, the ability to track user engagement, and the ability to generate income from advertisements.

According to Google, the benefits of instream ads for advertisers are:

• Drive conversions, influence consideration, and reach new users across multiple devices with your ads, including desktop computers, phones, and TVs.
• Bid for what you care about. Depending on your campaign goal, you can pay based on overall impressions, or when viewers watch your ad completely or interact with the video (whichever comes first).
• Add interactive features like call-to-action buttons, sitelink assets, product feeds, and more to your ads to encourage people to interact with your brand or business more.

Cons of instream ads

There are also some negatives that website publishers need to be aware of when using instream video advertising. These negatives include:

• Potential for high costs: Another potential negative of using instream video advertising is that it can sometimes be expensive. This is because video ads can be costly to produce and to host. As CineWeb, we handle the costs of hosting and serving videos and video ads.
• May affect user experience: Instream video ads can have a negative impact on the quality of the video content if they are unskippable. When they’re often unskippable, they can force users to watch low-quality, pre-roll ads. We use top quality ad demand and provide highly related ads by precision targeting and semantic analysis of the video and the text contents for our instream ads.

What are outstream ads?

Outstream video ads are a new and exciting way for website publishers to monetize their content. By placing these ads in strategic locations on their site, publishers can maximize their earnings potential without having to sacrifice the quality of their content.

So, what exactly are outstream video ads? Outstream video ads are basically video ads that are played outside of the traditional video player environment. In other words, they can be placed anywhere on a website, as long as there is enough space for them to load and play properly.

This new format of video advertising has already proven to be quite popular among website publishers, as it offers a great way to monetize their content without interrupting the user experience. If you’re a website publisher looking to maximize your earnings potential, outstream video ads are worth considering in certain cases where publisher cannot use a floating in-read content player above the fold.

Pros of outstream ads

Outstream video ads are a type of video advertising that allows website publishers to monetize their content with video ads that may or may not be interruptive.

Benefits:

• No content needed: Outstream video ads are also a great way to reach a wider audience as they can be placed on websites that don’t have a lot of video content.
• Flexible: Outstream video ads are flexible in that they can be placed almost anywhere on a website or within content.
• Effective: Outstream video ads are an effective way to monetize content as they are not easily ignored by users.

Cons of outstream Ads

Here are the disadvantages of outstream ads for website/app publishers:

• Potentially intrusive: Some users may find outstream video ads to be intrusive, especially if they are not relevant to the content they are consuming.
• Can be disruptive: If not placed properly, outstream video ads can disrupt the user’s experience.
• Low revenue: Outstream video ads create lower revenue compared to floating instream video ads.

The differences between instream and outstream ads, and which one is right for your business?

If you are an advertiser, instream ads will work much better for return on ad spend (ROAS) purpose than outstream ads. According to the research of Wyzowl, “88% of people said they would like to see more video from brands in 2022. And 73% of people said that a short video is their favorite way to learn about a product or service.”

As a website publisher and if your goal is to generate revenue, then instream ads are typically the better option. That’s because they have a higher CPM (cost per thousand impressions) than outstream ads. In other words, you’ll make more money per view with instream ads.

However, if your goal is to maximize ad fill rate (the percentage of ad impressions that are actually served), then both instream and outstream ads can be typically good options depending on how to setup instream ad units. When the instream ad unit starts in the content and floats (or becomes sticky) after scrolling, then it is the highest fill rate generating setup.

Ultimately, the decision of which one to use comes down to your specific goals and needs. If you don’t have a good banner space for instream or in-read ads, then outstream ads may be a wiser choice. If you’re not sure which one is right for you, experiment with both and see which one performs better.

Conclusion

Instream and outstream ads are great ways to monetize your website inventory. Instream video advertising is typically the better option for website publishers looking to generate revenue. This is because instream ads have a higher CPM (cost per thousand impressions) than outstream ads. Instream ad units will have high fill rates when they are configured to float and get a sticky position after scrolling the webpage. In other words, you’ll make more money per view with instream ads. If your goal is to maximize ad fill rate (the percentage of ad impressions that are actually served), then both instream and outstream ads can be typically good options depending on how to setup instream ad units.

We hope this quick overview has given you a better understanding of instream and outstream video ads and how they can benefit you as a website publisher. If you have any questions, feel free to reach out to us and we’ll be happy to help. CineWeb instream ad units have open market demand plus direct deals from top global companies to ensure you get the maximum revenue without need to sell your inventory directly.

If you are looking for the meanings and explanations of digital advertising terms, you can check our digital advertising glossary.

FAQ

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