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Invalid Traffic

invalid traffic IVT

Everything website publishers need to know about invalid traffic

Here is everything you need to know about invalid traffic IVT. Invalid traffic is traffic that is not generated by humans, but by automated scripts or bots. This can artificially inflate web traffic statistics and cause problems for website publishers who rely on accurate traffic data. Invalid traffic can come from a variety of sources, including malicious actors who are trying to manipulate traffic data for their own benefit.

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