CineWeb Media, Author at Digital ads agency & Supply Side Platform

Revolutionizing Publisher Revenue Streams: A Comprehensive Guide to Interscroller Advertising

In the rapidly expanding world of digital advertising, once-traditional tactics are encountering challenges and alterations. Advertisers and publishers are both…

Unleashing the Power of Outstream Ads: A Comprehensive Guide for Website Publishers

Outstream video ads are a powerful tool for website publishers looking to monetize their content and engage their audience. With…

Everything website publishers need to know about instream ads

This article will go over the many forms of instream video commercials, such as pre-roll, mid-roll, and post-roll ads. We…

What are Preferred Deals

Preferred Deals in programmatic advertising, also known as non-guaranteed, unreserved fixed rate, or spot buying, allow advertisers and publishers to…

What is Programmatic Guaranteed PG

Programmatic guaranteed is a form of programmatic advertising that allows advertisers to negotiate and book ad inventory directly with publishers.…

private marketplace pmp programmatic deals

What is Private Marketplace PMP

Private marketplace (PMP) deals enable publishers to sell their inventory to a pre-selected group of buyers, providing benefits such as…

What is Real Time Bidding (RTB)?

Real-Time Bidding (RTB) is an automated auction system in which advertisers bid on ad inventory in real-time to buy impressions…

programmatic advertising is the future of digital ad industry

Programmatic Advertising is the Future of Advertising

Programmatic advertising is the future of advertising because it is more efficient, effective, transparent, accountable, sustainable, and targeted than traditional…

Digital advertising and digital ads

Digital ads are online advertisements that are typically delivered through platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.…

Everything website publishers need to know about invalid traffic

Here is everything you need to know about invalid traffic IVT. Invalid traffic is traffic that is not generated by…

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